Recent News and Articles from Variable Action

Read articles about events, company news, and major release cycles of our projects.

  • Steps to a successful website. article image

    Steps to a successful website.

    Candidly most people don't know the steps to setting up a successful website. Many businesses could be reaching out to more potential clients or consumers, increasing their business or selling opportunities dramatically....

  • Understand The Importance Of Good Web Presence

    Instant Validity Websites instantly validate your company. Its critical to have a dynamic website to give a great first impression. Nearly all consumers (97%) Now use online media to shop locally. 19% of consumers report...

  • The Story of Bar Zesty article image

    The Story of Bar Zesty

    My childhood dream was to work in a cool office, as the idea of cubicles scare the hell out of me. Imagining a labyrinth of fuzzy walls with humans trapped in them feels more like a nightmare then a place to work. In Lit...

  • Tech Beer Crawl 2014 for San Diego Start-up Week article image

    Tech Beer Crawl 2014 for San Diego Start-up Week

    For the second year in the row we will be serving up beer from our favorite San Diego brewery: Mission Brewery. We may be getting a special brew just for the event, so look out for that! Expect Zesty schwag giveaways and...

  • Tech Foosball! article image

    Tech Foosball!

    "A great event to meet other tech companies in a fun way that brought out everyone's competitiveness" — Blair Giessen of PopChatr The first ever Tech Foosball was a blast! The formula was simple: beer on tap...

  • Zesty at San Diego Entrepreneur Day 2013 article image

    Zesty at San Diego Entrepreneur Day 2013

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  • Zesty at Tech Mingle in San Diego article image

    Zesty at Tech Mingle in San Diego

    Variable Action continues participating with San Diego Tech Week with a Zesty table at Tech Mingle. Check out out this Vine of the event! ...

  • Zesty and the SD Tech Crawl article image

    Zesty and the SD Tech Crawl

    The week of July 8 to the 12 is considered "Tech Week" for us "San Diegans." It is a great time to attend inspirational events showing off the best of all things tech in San Diego. The Co-Merge decided to kick this year'...

  • Basil: an opensource javascript framework article image

    Basil: an opensource javascript framework

    Basil, known as the king of spices, is the base to the cuisines of cultures worldwide. The word Basil derives from the Greek word, "King". We see the Basil framework as the king of our MVC web applications. It's speedy, ...

  • Zesty Launch Party article image

    Zesty Launch Party

    Join us tomorrow night for the Zesty Launch Party! You can learn more at our google event page here here...

  • Variable Action's Bar/Kitchen Designed by [oo-d-a] article image

    Variable Action's Bar/Kitchen Designed by [oo-d-a]

    Cheers to Dominique Houriet from [oo-d-a] studios for custom design and architecture in the Variable Action Offices! You can see Andy snapping a shot to the right of a beautiful hand crafted [oo-d-a] piece! We will ...

  • Zesty featured on BetaLi.st

    We were recently featured on BetaLi.st and are excited to welcome the new users to Zesty. Check out the featured walkthrough for BetaLi.st users.  ...

  • Zesty Has Gone Social

    Zesty has been through some huge changes and today we introduced it to the social world. Head on over to Google+ and plus 1 Zesty! While you are at it, check out the Facebook page and give that a like too, thanks! Lastly...

  • Zesty Whitepaper and Documentation

    As ZestyN is about to be released, we are gearing up with a white paper that explains the Zesty system in short: Zesty White Paper. With our first Zesty Site Creators event happening Thursday night, we have release our f...

  • Zesty Early Access Sign-up

    Exciting news! We are now taking signup for our second round of early access. We will be acccessing the list and slowly adding signees into the access queue. To sign-up, click here. On August 16th we had our first privat...

  • Summer Intern Tien Butts Last Day

    Today we say farewell to our summer intern Tien Butts. In her time here she created a handful of zesty websites, including her own http://www.tienbutts.com, an icon set we are using for Zesty Datatype, and a few logo con...

  • We are Moved In!

    Here is a quick look at the place right after inspections and just before moving anything. We cannot wait to break the place in. ...

  • Summer Design Intern

    We are proud to announce Tien Butts as our summer intern! You can view some of her work here and her personal site. Welcome aboard Tien....

  • New 6th Ave office: Unpainted

    We are all getting excited as we see our new office on 6th ave get built out. See the image below of the unpainted office. They started priming the office today, everything will be white on white. We may decide to paint ...

  • Zesty 3.0 Architecture Built

    Variable Action is proud to announce we have taken our first step towards the next major upgrades to Zesty. This overhaul will include load balanced servers, more robust data interaction, and brand new features and tools...

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